Web is a critical tool for many departments like marketing, HR, customer care, sales and support, in many organizations the role of web team is as crucial as marketing, sales and other departments, why then does it not have the same status? Why is not the web team ultimately in charge of the web?
The Finance function has a responsibility and authority over financial matters including policy and procedures, the sales function has a responsibility and authority over sales matters, same for marketing – so the digital team should have responsibility and authority over digital matters.
(Chris Scott, co-founder of Headscape)
It is not just a matter of principle, but there are some practical considerations that should be considered. Without strong leadership many websites have been the victim of constantly shifting priorities. With no ability to say no, web teams are forced to build functionality on the whims of colleagues who have little awareness of the web and best practice.
Finally, the blunt truth is that most organizations lack professionals at a senior management level who really understands the web. They need a senior person and an empowered web team/department to provide them guidance and show them the potential of the web on the business as a whole.
This may all looks good in principle, but no doubt there are many concerns about how to make it happen.
After discussing the primary role of web team and importance of strong web team to achieve business goals, the next question will discuss about how to establish a web team with authority along with recommendations to enhance authority and efficiency of web team.
The Finance function has a responsibility and authority over financial matters including policy and procedures, the sales function has a responsibility and authority over sales matters, same for marketing – so the digital team should have responsibility and authority over digital matters.
(Chris Scott, co-founder of Headscape)
Practical considerations for a strong web team
It is not just a matter of principle, but there are some practical considerations that should be considered. Without strong leadership many websites have been the victim of constantly shifting priorities. With no ability to say no, web teams are forced to build functionality on the whims of colleagues who have little awareness of the web and best practice.
Finally, the blunt truth is that most organizations lack professionals at a senior management level who really understands the web. They need a senior person and an empowered web team/department to provide them guidance and show them the potential of the web on the business as a whole.
This may all looks good in principle, but no doubt there are many concerns about how to make it happen.
After discussing the primary role of web team and importance of strong web team to achieve business goals, the next question will discuss about how to establish a web team with authority along with recommendations to enhance authority and efficiency of web team.
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